Playtika's Bingo Blitz and Meghan Trainor bring Bingo to new heights in US-wide Advertising Campaign
HERZLIYA,
Bingo reinvented and redefined
The power of transformation and reinvention are central to Bingo Blitz, which is the world's most popular free-to-play Bingo game enjoyed by over one million players every day2.
Over more than a decade, the game has redefined Bingo and taken the classic game to new levels of interactivity and player experience.
"My husband and I are both definitely hooked on this game, we're very competitive people," said
"With everything going on in the world, I don't get to travel as much, which is another reason why I love this game," she continued.
"I am travelling the world from the comfort of my own home in my own bed!"
Meghan Is All About That Game
The commercial sees Meghan sharing her love for Bingo Blitz with an incredibly catchy and amazing new version of her 2014 monster hit "All About That Bass", re-titled "All About That Game!"
The commercial's plot starts with the star relaxing in her lounge playing the Bingo Blitz game, before she is suddenly immersed into the Bingo Blitz universe, transforming into a cartoon-like avatar in the process.
What follows is a whirlwind tour of a few of the global cities featured in the Bingo Blitz game, with the game's much-loved mascot BlitzyTM as her guide.
A
As part of this US-wide campaign, Trainor also has a presence within the Bingo Blitz game itself, where her avatar interacts with players as they strive to achieve their own 'Bingo!' moment. A separate, love-themed, virtual 'room' has been created to mark
Taking Bingo to the next level
This partnership with
Last year, the game reached new audiences across the US and beyond by launching the viral hit song "She's Bingo", featuring global superstars
Having led the charge for Bingo in the digital age, the studio continues to grow its massive global player community.
Bingo Blitz is available to download for free on the App Store and Google Play.
About Bingo Blitz
Bingo Blitz is the #1 free-to-play bingo game3, with over 1 million active players per day on social networks and mobile platforms, forming a large community of players from all over the world. At Bingo Blitz, we care about our players and are driven by a commitment to provide them with the highest quality product and user experience. Through a high-action, skill-based game, packed with exciting narratives, innovative features, and mega prizes, our mission is to reinvent the way people play Bingo. Our unique social platform and content make it fun and easy for millions of people to play and connect with each other worldwide.
About Playtika Holding Corp.
1 3 According to
2 According to
Video - https://mma.prnewswire.com/media/1744139/Meghan_Trainor_BTS.mp4
Photo - https://mma.prnewswire.com/media/1744140/Meghan_avatar.jpg
Logo - https://mma.prnewswire.com/media/1314414/Playtika_Logo.jpg
View original content to download multimedia:https://www.prnewswire.com/news-releases/playtikas-bingo-blitz-and-meghan-trainor-bring-bingo-to-new-heights-in-us-wide-advertising-campaign-301479976.html
SOURCE
Contacts: The PR Office, +44 (0)7900 198520, playtika@theproffice.com