Ty Pennington Shirks Superstitions to Hit Jackpot with Caesars Slots Campaign
Game’s Lucky Month promotion will see players find their fortune with a host of new features and virtual in-app gifts
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230120005284/en/
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(Photo: Business Wire)
The :30 spot will air across a range of TV and digital media channels. The video playfully spotlights common superstitions – from broken mirrors to walking under ladders to the unlucky number 13 – before showing viewers they can find their luck on Caesars slots.
The new spot is just one element of a broader Caesars Slots’ fortune Month campaign, which includes brand new machines, endless free slots, and exclusive in-game gifts. The commercial is also the game’s second collaboration with Pennington, who fronted an ad campaign and in-app virtual design feature to celebrate the app’s re-launch in 2021.
“While I’ve worked hard throughout my life and career, I’m a firm believer that a little bit of luck has played a part in my success, as well. I love that this campaign takes a fun, tongue-in-cheek approach to embracing those lucky moments vs. dwelling on silly superstitions.
Whether it’s a lucky break in life or in Caesars Slots, I hope everyone seeks out those little moments that make life fun and enjoyable.”
Liran Paz GM at Caesars Slots said:
“Ty’s well-known for his optimistic, joyful approach to life and seeing opportunities amidst challenges, which makes him a natural fit to this campaign that is all about how we’re all armed with a bit of luck - it’s just a matter of finding it.”
About Caesars Slots®
Caesars Slots® is one of the top free-to-play social casino games in the world, with hundreds of thousands of daily players across multiple platforms according to Data.ai. (2022) The Caesars trademarks are licensed to
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